Geva Perry

Geva Perry has 15 years of experience as an executive in the software industry. His blog on cloud computing, Thinking Out Cloud, is widely read and he is a frequent speaker on the topic at corporations and industry events. He is an advisor on cloud computing, strategy and marketing to a number of companies, small and large, including Heroku, New Relic, Twilio, ScaleDB, Akiban, Librato, Sauce Labs, Internap, NEC and others.

Until recently, Geva spent 5 years at GigaSpaces Technologies where he played a variety of executive roles. His latest position was Chief Marketing Officer and General Manager of Cloud Computing. In this role, Geva was responsible for all global go-to-market activities at GigaSpaces related to cloud computing, including strategy and positioning, product marketing and strategic alliances and responsible for the company's general strategy, marketing and business development. Prior to this role, Geva was EVP U.S. Operations and EVP Business Development.

Prior to joining GigaSpaces, Geva was Chief Operating Officer at SeeRun, a developer of real-time business activity monitoring software. In 1999, Geva co-founded and became General Partner of Synergy Ventures, a New York-based venture capital fund focused on enterprise software start-ups. Prior to founding Synergy, Geva worked at Earthweb, an online publisher of content for the developer community, before, during and after its highly successful IPO in 1998.

Early in his career, Geva was a technology and business journalist and served in the Israeli Defense Forces.

Geva received a Bachelor's degree from Hebrew University in Jerusalem. He holds an MS from the Columbia Graduate School of Journalism and an MBA from Columbia Business School.

Shopping the Cloud: Performance Benchmarks

Tuesday, August 31, 2010

As cloud computing matures -- meaning it is being used by increasingly larger companies for mission critical applications -- companies are shopping around for cloud providers with requirements that are more sophisticated than merely price and ease-of-use. One of these criteria is performance.

Performance has consistently been one of the main concerns enterprise buyers have had about cloud computing, as indicated from the chart of the responses to a survey conducted by IDC in Q3 of 2009.

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Rackspace Open Sources Its Cloud Platform: OpenStack

Tuesday, July 20, 2010

Today Rackspace announced it is open sourcing its cloud platform and releasing it as a project called OpenStack together with others. The code should be available for download (if not now then in a few hours) on http://OpenStack.org. From the official press release:

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APIs and the Growing Influence of Developers

Thursday, July 1, 2010

On June 17 I gave a lightning presentation at the Open API Meetup, along with Evan Cooke of Twilio and Oren Teich of Heroku. It was a really nice event, well-organized by Sam Ramji and Shanley Kane of Sonoa/Apigee, and hosted at Twilio's beautiful new digs.

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Who Will Build the LAMP Cloud? And Who Cares?

Thursday, May 27, 2010

On Saturday, GigaOm published a blog post I wrote entitled Who Will Build the LAMP Cloud? Please read the full post, but I basically ask in it the title question and speculate on potential candidates and players including Google, Amazon, Microsoft, Heroku and Zend. 

But apparently there may be a more fundamental question: does anyone want a LAMP cloud? 

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Cloud Computing as Commodity

Tuesday, May 18, 2010

All products are in a constant commoditization process always, or a "race to the bottom" as James Urquhart refers to it. Period. Therefore, in order to maintain differentiation smart vendors continuously innovate and add additional features and "crust" capabilities, which over time will themselves be commoditized. Rinse and repeat. Therefore, in economic theory, all industries are destined to become commodity industries (known as the Industry Lifecycle). Let's see how this plays out in cloud computing (intentionally simplified greatly to make a point):

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