Ellen Rubin

Ellen Rubin is an experienced entrepreneur with a proven track record in founding innovative technology companies and leading strategy, market positioning and go-to-market. Prior to founding CloudSwitch, Ellen was Vice President of Marketing at Netezza (NYSE: NZ), the pioneer and global leader in data warehouse appliances that power business intelligence and analytics at over 200 enterprises worldwide. As a member of the early management team at Netezza, Ellen helped grow the company to over $125 million in revenues and a successful IPO in 2007. Ellen defined and created broad market acceptance of a new category, "data warehouse appliances," and led market strategy, product marketing, complementary technology relationships and marketing communications.

Prior to Netezza, Ellen founded Manna, an Israeli and Boston-based developer of real-time personalization software. Ellen played a key role in raising over $18 million in venture financing from leading US and Israeli venture capital firms, recruiting the US-based management team and defining product and market strategy. Ellen began her career as a marketing strategy consultant at Booz, Allen & Hamilton, and holds an MBA from Harvard Business School and an undergraduate degree magna cum laude from Harvard College.

About CloudSwitch
CloudSwitch delivers the enterprise gateway to the cloud. CloudSwitch's innovative software appliance enables enterprises to move their existing applications to the right cloud computing environment—securely, simply and without changes. With CloudSwitch, applications remain tightly integrated with enterprise data center tools and policies, and can be moved easily between different cloud environments and back into the data center based on the requirements of the business.

CloudSwitch protects enterprises from the complexity, risks and potential lock-in of cloud computing, freeing them to leverage the cloud’s advantages in cost and business agility. Backed by Matrix Partners, Atlas Ventures and Commonwealth Capital Ventures, CloudSwitch is based in Burlington, MA and is led by seasoned entrepreneurs from BMC, EMC, Netezza, RSA, SolidWorks and Sun Microsystems.

P2C: A Funny Thing Happened on the Way to the Cloud

Wednesday, August 25, 2010

As IT organizations move forward with their virtualization initiatives, consolidating operations and shrinking provisioning times, the cloud has come along as an even more compelling option. In the cloud, companies can build capacity on-demand without having to own or manage the computing infrastructure. As companies review their application portfolios, they’ve started to realize that many of their not-yet-virtualized apps could easily be run in the cloud.

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CloudSwitch Enterprise - Ready for Business

Tuesday, June 29, 2010

On June 23, 2010 we launched the commercial version of our CloudSwitch Enterprise software at Structure 2010 in San Francisco. We’re ready for business and making our innovative software generally available. It’s an exciting moment for us, but it also reflects the evolution of the cloud industry.

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What IT Manager Should Learn From Public Clouds

Wednesday, June 16, 2010

Corporate computing is going through a fundamental shift — moving to a world that’s largely cloud-based, self-service, and highly virtual with shared resources. Rather than go through their IT departments like they have for decades, users will simply specify how many cloud servers they need and for how long, and provision their own resources with a few mouse clicks.

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Three Ways To Do Web Apps In The Cloud

Monday, June 7, 2010

Web apps were born to run in the cloud. With endless flexibility, on-demand scaling and great pricing, the cloud meets the business and technical needs of many enterprises’ web-based applications for e-commerce, collaboration, marketing, CRM and dozens of other functions. With their ‘spikey’ needs for compute resources around peak periods, web apps are often corporate data center hogs and/or hosted at colos and MSPs at high cost.

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Hubs, Spokes and WANs

Friday, April 30, 2010

Recently, we’ve had a number of discussions with enterprises about how they’d like to use the cloud. The basic use case is around capacity on-demand (not surprisingly), but the specifics have raised some interesting issues. The companies have distributed branch offices that need the capacity for a range of applications, including dev/test environments as well as back-office and web apps. Today, these distributed groups are relying on corporate IT to meet their scaling and infrastructure needs, and they are frequently bottlenecked.

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Cloud Expo 2010: Virtualization Steals the Spotlight

Wednesday, April 21, 2010

At first glance, cloud computing can appear to be “virtualization taken to its logical conclusion.” After all, if the main benefit of virtualization is to consolidate data center resources and increase the speed of provisioning, then cloud is the ultimate pay-off: don’t own the resources at all and cut provisioning down to a few minutes with instant self-service gratification.

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Security vs. Compliance in the Cloud

Wednesday, April 14, 2010

Today, I'm handing over the reins to John Considine, Founder and CTO at CloudSwitch. John tackles security and compliance in the cloud and begins by stating: "Security is always top of mind for CIOs and CSOs when considering a cloud deployment. An earlier post described the main security challenges companies face in moving applications to the cloud and how CloudSwitch technology simplifies the process.

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True Isolation Makes the Public Cloud Work Like a Private Cloud

Tuesday, April 6, 2010

Security is always mentioned as a key factor limiting cloud adoption, but what does “security” really mean in the cloud? To understand the potential risks of cloud computing—and how to address them—we need to be more specific. Once we’ve accurately defined the problems, we can address them with the right technology and processes.

When you get into specifics with CSOs and risk managers, security concerns in the cloud can essentially be boiled down to two main issues: 1) It's a shared environment; 2) It's outside enterprise control.

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