Rackspace Targets Growth With New Partner Program

Rackspace, looking to drive additional growth via indirect sales, launched a new partner program based on feedback from its existing partners. The new program has two levels and associated volume-based discounts. The Rackspace Cloud Reseller Program offers up to a 12 percent discount for large volume resellers, whereas, the RackSpace Cloud Affiliate Program offers participants a 5 to 7 percent discount depending on the number of referrals they make.

Jamal Mazhar, CEO of Kaavo, a provider of on-demand application deployment and management solutions, commented:

“Working with The Rackspace Cloud in conjunction with their new partner program, Kaavo has been able to extend our reach through co-marketing opportunities and, at the same time, generate a new and significant stream of revenue. All my interactions with Rackspace, whether through the API or their friendly Rackers, have been far beyond pleasant.”